UGC & Creator Strategy
Raw, authentic creator content consistently outperforms polished brand content in paid social — often by a factor of three to five. The ROI is in the ads, not just the content.
What’s included.
UGC is not about finding influencers with large followings. It is about finding creators whose audience matches your customer profile and whose style of content produces the kind of authentic, unpolished material that performs in paid social. The metric that matters is cost per acquisition in your ad account — not follower count on someone else's profile.
OLUME manages the full pipeline: brief writing, creator sourcing, vetting against your audience profile, outreach, agreements, creative direction, content review, revision rounds, usage rights licensing and deployment into paid social campaigns. Nothing falls through the gaps because one team owns the entire process from brief to live ad.
Creator fees are billed separately — OLUME charges for the management, direction and deployment expertise. This keeps our fee transparent and prevents the conflict of interest that arises when an agency earns a margin on creator fees: we have no incentive to recommend expensive talent when affordable talent produces better-performing content for your specific audience.
From £1,500 / month
Creator fees billed separately · 3-month minimum recommended
Enquire Now →We respond to all enquiries within one working day. Discovery calls are 30 minutes.
Right for you if—
E-commerce brands running paid social who need a consistent supply of authentic creator content — and who are currently either producing it inefficiently in-house or paying agencies that deliver content without a deployment strategy. The content without the paid social expertise is worth significantly less than the two together.
Founders launching products who need social proof at scale, quickly. Authentic creator content compresses the trust-building timeline that brand content alone takes months to achieve — particularly for beauty, wellness, food and lifestyle categories where peer recommendation is the dominant purchase driver.
The process.
01
Brief
Product brief, target customer profile, content angles and formats mapped to your paid social objectives. The brief is written to produce assets — not just content — so every creative decision is made with deployment in mind.
02
Source
Creator identification against your audience profile, vetting for content quality and audience authenticity, outreach, rate negotiation and agreements. We look for fit and performance potential — not follower count.
03
Direct
Creative direction throughout the production process: briefing calls, content review, revision rounds, approval. We maintain brand coherence without removing the authenticity that makes UGC perform.
04
Deploy
Usage rights secured for paid social, assets formatted for each placement, deployed into your ad account with performance tracking by creative. Monthly reporting on which content is generating the strongest cost per acquisition.
The competitive
edge.
Benchmarked against
The Social Shepherd ·
Our Own Brand ·
Social Chain ·
Born Social ·
StudioNari
Influencer agencies like Socially Powerful and Whalar operate at scale — large talent rosters, volume-based matching, limited creative direction and no connection to your paid social strategy. The content arrives; what happens to it in your ad account is someone else's problem. OLUME treats UGC as an integrated part of your marketing infrastructure: the brief is written to produce paid social assets, the creators are selected against your ad audience, and the deployment is managed alongside your other paid activity. The result is content that was designed to perform as an ad from the moment the brief was written.
Start with UGC & Creator Strategy.
Tell us about your brand and we will come back within one working day.