How We Work

Process without bureaucracy.

Six clear stages, senior creative direction at every step, and complete transparency from brief to delivery. Here is exactly how an OLUME engagement works.

The engagement

Six stages.
Zero ambiguity.

01

Discovery

Week 1–2

We listen before we say anything.

Every engagement starts the same way: a 30-minute discovery call followed by a detailed brief. We ask about the business, the ambition, the competitors you respect and the ones you do not want to be compared to, the audience you are building for, and what success looks like twelve months from now. We do not send a proposal until we understand what we are actually being asked to solve.

At this stage

Discovery call · Brief document · Tailored proposal within 5 working days

02

Strategy

Week 2–4

Direction before execution — always.

The strategy is the work. Before anything is designed, written or built, we establish the positioning, the audience, the competitive context and the creative direction. Most agencies skip this step, or compress it into a single workshop, and the work suffers for it. OLUME spends the right amount of time here — because a strong brief produces strong work, and a weak brief produces revisions.

At this stage

Positioning document · Creative direction brief · Project roadmap and timeline

03

Creation

Scope-dependent

Senior-led. Precise. No shortcuts.

All creative work at OLUME is senior-directed. Not reviewed by a senior at the end — directed by a senior from the first concept. The founder is the creative director. That means every piece of work passes through the same eye, held to the same standard, measured against the same strategic brief. We work in tight creation cycles with clear approval gates. You always know where things are.

At this stage

Shared Notion workspace · Approval gates at each milestone · Direct access to the creative director

04

Review

Built into every stage

Two rounds, clear feedback, no ambiguity.

Every deliverable includes two rounds of revisions as standard. Feedback is given through the Notion workspace with specific, annotated comments — not email chains where decisions get lost. We do not do open-ended revision rounds. We set clear expectations at the start of each project, and we hold them — for our clients and for ourselves.

At this stage

Two revision rounds per deliverable · Annotated feedback via Notion · Version history maintained

05

Delivery

As scoped

Handed over ready to use — not to finish.

Final deliverables are organised, named and formatted for immediate use. Brand guidelines are complete, not draft. Websites are trained on, not just launched. Social channels are loaded, not just set up. Email flows are tested and live, not waiting to be activated. We do not consider a project closed until the client can use everything we have delivered without needing to call us to explain it.

At this stage

Organised asset library · Handover session · 14-day post-delivery support window

06

Ongoing

Monthly · As long as needed

We stay. We build. We make it mean something.

For retainer clients, the engagement does not end at launch. Monthly strategy sessions, ongoing creative direction, quarterly brand health reviews, content calendars and community management — run alongside the business as it grows. The goal is not to be needed forever. The goal is to build something that works without us — and to be the best partner possible for the period that requires one.

At this stage

Monthly strategy call · Continuous asset production · Quarterly brand health audit

Our principles

What you should
expect from us.

Senior direction, not junior execution reviewed by a senior.

The OLUME founder is the creative director on every account. You are not paying for junior work reviewed by someone senior at the end. You are getting senior judgment from the first concept.

One creative direction, not six departments.

Brand identity, web design, social content, email marketing, UGC and photography art direction — all managed under the same creative eye. The coherence is not a coincidence. It is the point.

Transparency at every stage, not just at milestones.

Every client gets a shared Notion workspace on day one. You can see the content calendar, the asset library, the strategy document and the project timeline at any time. No end-of-month reports that surprise you.

No hard sell. No pressure. No vague timelines.

We send a proposal. You decide. We give you accurate timelines at the start, and we flag delays before they happen — not after. The relationship should feel like a partnership, not a transaction.

Technology stack

The tools we
build with.

Every tool in the OLUME stack was chosen for a specific reason. Not because it is popular, not because it was easiest to learn — because it is the right tool for the job. All platforms are chosen to give clients independence: you should be able to run your own business without being dependent on us for access.

Already working with Mailchimp, Canva, or another platform you love? We adapt. Whether you are an established business with an existing tech stack or a founder starting from scratch, our handover process is built around your workflow — not ours. You keep full access to everything we build, on every platform we use.

Notion

Client workspace — content calendars, strategy docs, asset library, approval flows

HoneyBook

Proposals, contracts, invoicing and retainer billing — automated and transparent

Webflow

All service-business and content-led websites — CMS-powered, no developer dependency

Shopify

All e-commerce builds — including Klaviyo integration and full payment setup

Klaviyo

Email marketing and CRM — welcome flows, campaigns and revenue reporting

Later

Social media management — visual grid planning, scheduling and content calendar management across all platforms

Metricool

Multi-platform analytics — commercial performance, not just engagement metrics

What makes OLUME different

The five things no other agency
in this market offers together.

01

Brand identity built and managed long-term — under the same senior creative direction.

02

Female-led with full-service agency breadth and boutique identity studio craft.

03

A structured launch programme — zero to live business, managed end-to-end.

04

Founder personal brand and business brand under one creative direction.

05

Editorial creative standards at pricing built for founders, not enterprise brands.

Founding client programme

Work with us
before we launch.

OLUME launched in 2026 and is currently working with a founding client cohort at a significantly reduced rate — in exchange for testimonials and published case studies. Founding clients get the full OLUME service standard at a rate that reflects the early stage of the agency, not the quality of the work.

What founding clients get

—

Full OLUME service at a reduced founding rate

—

Priority onboarding — ahead of full-rate launch

—

Named in the OLUME founding story

—

First access to new services and pilots

—

Case study co-created and published on your approval

Enquire About Founding Programme →

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